What Is The Cost Of Capital For Marriott's Contract Services Division

Marriott Corporation Case Analysis

Marriott Corporation was a hospitality company that operated from 1927 until 1993, founded by J. Willard Marriott and Frank Kimball every bit Hot Shoppes, Inc. in 1957, Marriott Corporation opened its first hotel in Arlington Canton, Virginia, United States as the Twin Bridges Motor Hotel. Marriott Corporation'south first international property was opened in Acapulco, Mexico in 1969. Hot Shoppes became Marriott Corporation in 1967, which subsequently divide into Marriott International, Inc. and Host Marriott Corporation in 1993.

J. Willard Marriott, who had moved away with his business partner Hugh Colton and his wife Alice from Utah to Washington, D.C. in 1927, where he operated a curbside food stand up selling A&Westward Root Beer in the Columbia Heights neighborhood of Washington at 14th Street and Park Road NW. He would afterwards rename the food stand up The Hot Shoppe, adding Mexican food items to the carte du jour. Marriott's business expanded to Baltimore, Maryland, in 1934, before long after which the company started its food services partition. During Second World War, the business expanded to include the management of food services in defense plants and government buildings, such as the U.S. Treasury. Then in the 1950s, Hot Shoppes, Inc. started providing food services to public schools and to Children'due south Hospitalin 1955, a contract which they held for 35 years.

The company went public in 1953. In 1957, the firm expanded into the hotel industry by opening the kickoff Marriott hotel, the Twin Bridges Motor Hotel, in Arlington County, Virginia.

In 1964, Hot Shoppes, Inc. was renamed Marriott-Hot Shoppes, Inc. The company later became Marriott Corporation in 1967.

In 1967, Marriott caused the Big Boy family restaurants chain from Bob Wian.

The following yr, Marriott acquired the Fort Wayne-based RoBee's, a roast beef sandwich fast-nutrient chain, simply subsequently discovered that they would not be able to use the RoBee's name nationally. At the suggestion of the new Marriott board fellow member Bob Wian, cowboy actor Roy Rogers was contacted to lend his name to the roast beefiness sandwich venture and the Roy Rogers Family Restaurants was formed in a few months later by converting RoBee's and a few Hot Shoppe locations.

Over the years, Marriott's company interests expanded. Continuing with food services, Marriott somewhen became involved with airline in-flight food service. This segment of their enterprise continues to be a large part of their business organisation, providing nutrient services to many major airlines.

In 1976, Marriott opened two theme parks called Marriott's Great America in California and Illinois. Some other was planned for Maryland or Virginia, simply local opposition prevented construction from ever first at any of the three proposed sites. The parks had replicas of the get-go Hot Shoppes. Both parks were sold in the mid-1980s and go along to operate today under their new owners.

In 1982, the company acquired Host International for $120 one thousand thousand and too Gino'southward Inc., the owner of Gino'due south Hamburgers and Rustler Steak House restaurant chains, for $48.6 million. 108 Rustler Steak Firm Restaurants plus three other restaurants were sold in the following year to ii different firms for undisclosed amounts. Newly formed Tenly Enterprises purchased 94 restaurants while Sizzler Restaurants International purchased the remaining 17.

By 1984, Marriott had formed a holiday time-share division, now chosen Marriott Vacation Club International, through the buy of American Resorts Group for an undisclosed amount and also a senior-living division.

In 1985, the visitor purchased the Howard Johnson's eatery chain from the Imperial Group P.L.C. of London for $314 million with plans of converting the acquired restaurants to the Bob's Big Male child brand and to brand Bob's the largest coffee-shop concern in the land.

In 1987, Marriott sold the Big Boy restaurants franchise rights to Elias Brothers for an undisclosed corporeality while keeping 208 company-owned Bob's Big Boy restaurants in California and selected locations on the East Coast.

In 1988, Marriott purchased all 91 Wag's restaurants from Walgreens Corporation, just dissolved the chain in 1991.

The Roy Rogers concatenation was sold to Hardee'south in 1990 for $365 million in greenbacks.

The last Hot Shoppes eatery, located in the Marlow Heights Shopping Centre, closed on December ii, 1999.

Industry	Hospitality
Fate	Corporate split
Successor	Marriott International and Host Marriott Corporation
Related Corporations:	Amazon, Netflix, Nike, Facebook, Google, Apple, IBM, Microsoft, Disney, Twitter, Samsung, Toshiba, Dell, Linkedln, eBay, Kodak, Nokia, YouTube, Xiaomi, Miele, Ritz Carlton, Hilton, Four Seasons, Intel, Philip Morris, Motorola

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